I'm Erwan,
Nice to meet you!
Originally from France, I am the designer of this enthusiastic creative studio based in Hong Kong. This is a place where we make all sort of things; industrial product design, logo branding, filmmaking, and even playing around with the newest AI technologies.
The Story
As far as I remember, I've always been inspired by storytelling, not realising that it was shaping my future. Drawing was the most accessible and limitless medium I could use to expend my thoughts and make them feel real. So I started to draw every single day, relentlessly for years. It quite naturally became a key for me to understand my environment and people that I was interacting with. I knew I had to pursue my passion, fearing I'd miss the chance to do what I loved.
After earning a degree in Packaging and Graphic Design in Savoie University, I graduated with honors in Industrial Design and Management from Superior Institut of Design (ISD Rubika). This achievement allowed me to break through my mental barriers, and embrace my creative freedom as a designer. My career began in Taiwan with the Design Thinking team at Logitech Hsinchu, followed by rewarding experiences in Hong Kong and Mainland China.
Now it is time to create Good.
The Spirit
Creating 852 Atelier is a way for me to connect with people, and putting technical knowledges, creative skills as well as my ability to express what I feel into amazing projects.
Failure is part of the process, and it is important to accept it. What matter is not to deliver a product, but instead deliver an experience that person will remember and enjoy.
Design is where science and art break even.
The Golden Keys
The Dream
Do you have a dream?
Do you actually dream of yourself in one precise space in time with the right people surrounding you, doing what you love, in the place you dreamt about?
Take a deep breath, close your eyes for a second and picture yourself in there. This precise feeling, this joy, keep me on rolling for every single projects I undertake. There are ups, there are downs, but at the end of each day, each month, each year, I getting a little closer to my vision, and that brings me peace and excitement.
The commitment
We don't age by years but by experiences.
Multiple opportunities along the years brought me to work in many different industries , such as consumer electronic, kitchenware, sportswear, packaging, and even Fashion Eyewear.
Each and every single one of these experiences offered so much success and struggles, but the passion for Design made the difference between a failure and a good lesson.
Like on a bicycle, it is so important to maintain perseverance and determination to keep moving, otherwise you fall. I got to admit that I am very fortunate and grateful for the path I have been riding onto. But is it not a question of luck, it is more a question of discipline and commitment to your Art.
Designed by 852 Atelier | 2024
